I recently looked back at an old album of photos that I had taken in primary school, and while flipping through all those poignant moments that happened more than two decades ago, I realised, photography has always been a part of who I am.
My dad bought me my first DSLR when I was eighteen, and I spent my first two years creating beautiful tumblr-esque imagery as a hobby, only beginning photographing seriously when I got lucky in 2011. A client really loved the photos I’d taken for fun, and I was asked to shoot my first commercial job! And the rest, as they say, is history.
Beautiful Adieu turns 8 this coming summer, and I’m so grateful for all the opportunities that have helped me grow as both an artist and a person so far. I also accidentally became a “social media influencer” somewhere in between. Although it was never my main focus, I’ve been really blessed to work with big names such as Dyson, Land Rover, Samsung, Starbucks, Singapore Airlines, and many others.
The name ‘Beautiful Adieu’ [Byoo-tuh-fuhl Uh-doo] serves as a constant reminder to myself to treasure the transience of life, to appreciate its beauty before it’s gone forever. I mostly shoot fashion and travel, and I want to capture all the magic there is while the moments last.
If you’d like to engage me for photography or social media work, please shoot me an email at enquiries[at]beautifuladieu.com! I’m also available for travel worldwide. x