I recently looked back at an old album of photos that I had taken in primary school, and while flipping through all those poignant moments that happened more than two decades ago, I realised, photography has always been a part of who I am.
I got my first DSLR when I was eighteen, and I spent my first two years creating beautiful tumblr-esque imagery as a hobby, only beginning photographing seriously when I got lucky in 2011. A client really loved the photos I’d taken for fun, and I was asked to shoot my first commercial job! And the rest, as they say, is history. My clientele has since expanded to include lifestyle brands, fashion and wedding gown labels, online and offline retail shops, as well as fashion influencers.
I am a natural light photographer, specialising in fashion portraiture and fashion advertising, and my style is inspired by the simplicity and softness of feminine beauty. Hence, the name ‘Beautiful Adieu’, which also means Beautiful Goodbye, serves as a constant reminder to myself to treasure the transience of life, and to appreciate its beauty before it’s gone forever.
Beautiful Adieu turns 9 this coming summer, and I’m so grateful for all the opportunities that have helped me grow as both an artist and a person so far. I had also accidentally gained a social media following somewhere in between. Although it has never been my main focus, I’ve been really blessed to work with big names such as Dyson, Land Rover, Samsung, Huawei, Starbucks, Singapore Airlines, and many others.
If you’re interested in booking a shoot with me or engaging me for social media work, get in touch at enquiries[at]beautifuladieu.com! I’m also available for travel worldwide. x